The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes Agency: Ogilvy & Mather Singapore / Singapore Client: Unilever Singapore Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Cause & Effect Agency: Y&R / DUBAI Client: Harvey Nichols Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Making History Agency: Jung von Matt AG / Hamburg Client: LEGO Germany Category: Collateral / Posters, P.O.P. and In-Store - Campaign
You Are Here Agency: AlmapBBDO / São Paulo Client: Cia das Letras Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Smart Car Poster Campaign Agency: BBDO / New York Client: Chrysler/Smart Car Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Dragon Noodle Agency: David&Goliath / El Segundo Client: MGM Mirage/MCC Group Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Monsters campaign Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Nissin / Cup Noodles Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Reincarnation Agency: GREY GROUP CHINA / Beijing Client: Blue Ocean Paper Recycling Technology Co., Ltd. Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Feel More Agency: Grey Kuala Lumpur / Kuala Lumpur Client: Procter & Gamble Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Pose Agency: Leo Burnett / Hong Kong Client: Planet Yoga Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Tide: Stainbroidery Agency: Leo Burnett India / Mumbai Client: Procter & Gamble: Tide Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Beat Gasoline Agency: McKinney / durham Client: Nike Corporate Responsibility Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Hard Rock "Memorabilia" Campaign Agency: Ogilvy Malaysia / Kuala Lumpur Client: Palmco Hotels Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Winter Collection Agency: RKCR/Y&R / London Client: Shock and Soul Category: Collateral / Posters, P.O.P. and In-Store - Campaign
The Trillion Dollar Poster Campaign Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: The Zimbabwean Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Splatter Agency: Y&R Dubai / DUBAI Client: Land Rover Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Onions/Cigarettes/Fish Agency: Y&R South Africa / Wendywood Client: Ecomist Air Sanitizers Category: Collateral / Posters, P.O.P. and In-Store - Campaign

2010 Advertising Gold Pencil

Ogilvy & Mather Singapore / Singapore

Unilever Singapore

Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes

Collateral / Posters, P.O.P. and In-Store - Campaign

10024A

2010 Advertising Silver Pencil

Y&R / DUBAI

Harvey Nichols

Cause & Effect

Collateral / Posters, P.O.P. and In-Store - Campaign

10025A

2010 Advertising Bronze Pencil

Jung von Matt AG / Hamburg

LEGO Germany

Making History

Collateral / Posters, P.O.P. and In-Store - Campaign

10026A

2010 Advertising Merit Award

AlmapBBDO / São Paulo

Cia das Letras

You Are Here

Collateral / Posters, P.O.P. and In-Store - Campaign

10245A

2010 Advertising Merit Award

BBDO / New York

Chrysler/Smart Car

Smart Car Poster Campaign

Collateral / Posters, P.O.P. and In-Store - Campaign

10246A

2010 Advertising Merit Award

David&Goliath / El Segundo

MGM Mirage/MCC Group

Dragon Noodle

Collateral / Posters, P.O.P. and In-Store - Campaign

10247A

2010 Advertising Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Nissin / Cup Noodles

Monsters campaign

Collateral / Posters, P.O.P. and In-Store - Campaign

10248A

2010 Advertising Merit Award

GREY GROUP CHINA / Beijing

Blue Ocean Paper Recycling Technology Co., Ltd.

Reincarnation

Collateral / Posters, P.O.P. and In-Store - Campaign

10249A

2010 Advertising Merit Award

Grey Kuala Lumpur / Kuala Lumpur

Procter & Gamble

Feel More

Collateral / Posters, P.O.P. and In-Store - Campaign

10250A

2010 Advertising Merit Award

Leo Burnett / Hong Kong

Planet Yoga

Pose

Collateral / Posters, P.O.P. and In-Store - Campaign

10251A

2010 Advertising Merit Award

Leo Burnett India / Mumbai

Procter & Gamble: Tide

Tide: Stainbroidery

Collateral / Posters, P.O.P. and In-Store - Campaign

10252A

2010 Advertising Merit Award

McKinney / durham

Nike Corporate Responsibility

Beat Gasoline

Collateral / Posters, P.O.P. and In-Store - Campaign

10253A

2010 Advertising Merit Award

Ogilvy Malaysia / Kuala Lumpur

Palmco Hotels

Hard Rock "Memorabilia" Campaign

Collateral / Posters, P.O.P. and In-Store - Campaign

10254A

2010 Advertising Merit Award

RKCR/Y&R / London

Shock and Soul

Winter Collection

Collateral / Posters, P.O.P. and In-Store - Campaign

10255A

2010 Advertising Merit Award

TBWA\Hunt\Lascaris - Johannesburg / Sandton

The Zimbabwean

The Trillion Dollar Poster Campaign

Collateral / Posters, P.O.P. and In-Store - Campaign

10256A

2010 Advertising Merit Award

Y&R Dubai / DUBAI

Land Rover

Splatter

Collateral / Posters, P.O.P. and In-Store - Campaign

10257A

2010 Advertising Merit Award

Y&R South Africa / Wendywood

Ecomist Air Sanitizers

Onions/Cigarettes/Fish

Collateral / Posters, P.O.P. and In-Store - Campaign

10258A

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